Expertise

My research includes relationship marketing, emerging markets, comparative institutional governance, cross-cultural B2B relationships, nonprofit marketing, and humor, emotions and storytelling in advertising. Most recently, my research includes Sustainability in Marketing, including green buying behavior.


Disciplines

  1. International Business and Marketing

Skills and expertise

  1. Relationship Marketing, Cross-Cultural Communication, Cross-Cultural Comparison, Brand Trust, Nonprofit marketing, Green Buying Behavior

Languages

  1. Proficient: English and Portuguese. Conversational Spanish

Links

Honors & Awards

Recipient of the Best Paper Award for the article: Nonprofit Marketing Strategies: Increasing Value for American Donors. International Congress on Public and Nonprofit Marketing
University of Minho (Portugal, Braga), 7/7/2022
Recipient of the Award for Scholarship - Collegium of Comparative Cultures
Eckerd College (United States, St. Petersburg), 3/1/2016
Recipient of the Highly Commended Emerald Literati Awards
Emerald Group Publishing (United Kingdom, Bingley), 2017

Organizational Affiliations

Professor, International Business Discipline, Comparative Cultures Collegium, Eckerd College

Comparative Cultures Collegium, Eckerd College

Education

Marketing
2008–2013, Doctor of Business Administration, Nova Southeastern University (United States, Fort Lauderdale) - NSU
Marketing and International Business
1996–1998, Master of Business Administration(MBA), Western Michigan University (United States, Kalamazoo) - WMU
Marketing and International Business
08/1992–04/1994, Bachelor of Business Administration(BBA), Western Michigan University (United States, Kalamazoo) - WMU