Sandra S. Graça

Professor, International Business Discipline, Comparative Cultures Collegium, Eckerd College

Cross-cultural B2B Relationship

Marketing Sustainability, Nonprofit & Relationship Marketing, Humor, Emotions, Storytelling in Advertising

Green marketing, green buying behavior, green brand image, green brand communication, consumer education, environmental concern, perceived consumer effectiveness, collectivism, individualism

Conference presentation

Cosmopolitan Orientation’s Impact on Green Buying Behavior

by Sandra S. Graça and Virginie P Khare

Date presented 04/28/2023

Academy of International Business Southeast, 10/27/2022–04/28/2023, Panama City

Conference presentation

Nonprofit Marketing Strategies: Increasing Value for American Donors

by Sandra S. Graça

Date presented 04/07/2023

International Congress on Public and Nonprofit Marketing (IAPNM 2022) , 07/07/2022–07/08/2022, Braga Portugal

Sandra S. Graça

Professor, International Business Discipline, Comparative Cultures Collegium, Eckerd College

Output list