Expertise
Dr. Virginie Pioche Kharé is an Associate Professor of International Business and Marketing at Eckerd College. She has over 25 years of experience teaching, as well as corporate work experience with multinational and Fortune 500 companies. Her research includes empirical work on cross-cultural consumer behavior (consumer ethnocentrism, country of origin, trust & relationship networks, and green buying behavior), pedagogical work on internationalizing curricula and teaching delivery methods, as well as case study developments for publications and classroom use.
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Honors & Awards
2021 Best Case Award, Journal of Case Studies (July)
Society for Case Research, 07/01/2021