Virginie P. Khare

Chair, Comparative Cultures Collegium, Eckerd College

Cross-cultural communication

International education

Generational marketing

Ethnic marketing

International marketing

Non-profit marketing

Green Buying Behavior

Buyer-Supplier Relationships

Consumer Behavior

Case Studies

Consumer Ethnocentrism

Country of Origin

Conference paper

by Virginie P. Khare

Date presented 04/12/2024

MBAA, 04/09/2024–04/13/2024, Chicago, IL